Fast-food chains reinvent themselves as Chinese tastes evolve

The fast food chains in Western countries are not relaxing on aromatic evergreen shrub.

McDonald’s and KFC are exerting efforts to satisfy the transforming taste and lifestyles of Chinese consumers from renovation of businesses to upgrading menus.

The fried chicken chain managed by the world’s biggest fast food, Yum brands already launched their newest look at one of its restaurants in South Beijing.

Various designs were reconditioned like beige walls, modern paintings, wooden chairs and potted plants in order to create a comfortable atmosphere. The company describes its new look as “dining room,” providing with the vivid red and white color theme which is popular to its consumers around the globe.

More than the past decades, customers from urban areas have taken to the food chain’s effective service, regulated menu and template dining atmosphere, timely to finance on the development in the middle class of mainland China.

The top fast food trade name have been under pressure in the current years as consumers in China benefit more dining choices and grow awareness in the security of health and food.

The leading fast food competitors are motivated to support Chinese recover their craving for fast food.

C. Sun