Many Chinese companies nowadays are well known and thus face challenges in advertising their products. Because of the complexity of Chinese companies, they must motivate and build a healthy relationship with stakeholders. Chinese companies normally use marketing strategies to enhance their image. One concrete example of public relations activity is ChinaGoAbroad, which promotes China’s companies worldwide. This kind of public relations activity promotes a positive image and can be profitable.

There are many public relations firms in China specializing in dynamic relationships with the public. These public relations firms include Burson-Marsteller, East Communications Inc., Edelman Public Relations, Hill & Knowlton Public Relations, Ogilvy Public Relations and [010] Productions. These public relations firms can be divided into different forms of activities like public affairs, corporate public relations, corporate communications, advertising, marketing, tourism, environment, education, public health, food and media crisis management, financial communication, consumer marketing, consumer marketing, event management, commercial mission support, public and media relations and others.

Finally, the Internet and media play a major role in public relations for a great impact in Chinese netizens. The fast growing internet users in China have benefits in providing Chinese companies easy connections to business-related projects.

J. Xia